Customer service should be your FIRST consideration in picking a credit card processor. That may fly in the face of what the industry has told you, but I’m going to show you why it’s true and even give you a Customer Service Wish List.
These days a lot of small businesses, entrepreneurs, and small charities rush to sign up with Square or Paypal or Stripe or some other service that allows them to accept credit cards with just a simple sign-up and a standard fee for each transaction.
Here’s a quick overview of what the chip does, why it’s important to the credit card industry, and more importantly how it can hurt your business if you are a card-present merchant.
You’re a smart business person. You make decisions every day based on numbers; availability, cost, delivery time, marketability and profit potential.
If you haven’t read part 1 yet, you might want to read that first. It has important background info that will help what you’re about to read here make sense.
More than likely you’ve seen their name (as PCI or PCI DSS) on your statement as a type of transaction fee or a monthly or annual fee.
We talked about interchange fees, and how two statements for the same dollar amount of transactions could result in a different net payout to you.
One of the criticisms of the credit card industry that processors (like us) hear a lot is that the billing methods seem to constantly change.
If you’re looking for a good credit card processor you’re probably going to do what we all do, you’re going to check the internet. If you do, you’re going to come across millions of review pages.
So your first question naturally is, “How do I get that low rate on my credit card processing?”
